Training and Education
Those who tell the stories rule the world
Storytelling
The tradition of storytelling is an old one, but it is by no means an outdated one, and still has immense value in a number of ways in today’s world of work. Despite the huge leaps that humanity has taken, we are still, at our core, a social species, and we still connect and engage through the medium of story, just like we always have.
”Stories constitute the single most powerful tool in a leader’s arsenal”
Who :
For anyone who, in the course of their work, will *present an idea *seek to persuade, motivate, inspire others *create and embed culture and values *connect people to their work through a shared narrative.
Imagine the potential for your presentation / pitch / inspirational talk in terms of its impact to persuade, motivate, move people to action?
Why :
People want to know your story. It helps to build trust. Crucial for leaders to convey, for clients and customers to feel, and for team members to create.
Research shows that we remember information 22 times more if it is conveyed to us with story as well as facts. Facts engage our logical brains, but they don’t inspire us to action. For that we need the emotional resonance of story.
Storytelling is a powerful strategic tool, and those who utilise the power of the narrative will have greater impact.
How :
A highly interactive, engaging session. Flexible timeframe tailored to your needs.
Combining the most up to date research with the timeless wisdom of the greats to develop a comprehensive understanding of the elements of storytelling, the neuroscience behind impactful storytelling, and the values and uses of story for business.
We will use tools such as storyboarding to construct ideas, persona activities to create characters and narrative structures to craft with style. Language and writing techniques to develop a robust tone of voice.
Own the narrative
Story, as it turns out, was crucial to our evolution – more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.
The world isn’t just the way it is. It is how we understand it, no? And in understanding something, we bring something to it, no? Doesn’t that make life a story?
Resources
Habit forming – is activation energy the key?
Activation energy - is this the magic key to unlock consistently successful habit forming? Habits are complex. They are hard to make stick, despite our genuine good intentions towards them. It is curious to me that I have successfully formed habits in some...
Be Resilient in Nature
Find a way Life is challenging, learn to cultivate your Resilient Mindset Everything in nature wants to thrive. Place a houseplant in the wrong place, and it will survive, but won’t thrive. Move it to a place that has the right conditions for it, and it will...
Resilience required
Resilience. From the latin verb resilire. To bend but not break. There’s a stormy whirling outside, and the high winds and gusty bursts are testing the tall trees that sit proudly atop the cliff across the road from my office window. These trees sway and...
Our Clients Include
Coca Cola
Survey Monkey
Fexco
BAM
Eli Lilly
IBEC
GNI
Siro
Cork Chamber Skillnet
